Torch River Boat Launch in Northern Michigan

Discount Tickets Available

Enjoy a Fantastic Summer Boating Experience

You’re going to have a great summer boating, and we want to make it even better for you. Why not bake in savings from the get-go? Purchase a boat launch package and receive a nice discount for planning ahead. Our discount launch tickets are available for return customers, making it a smart choice to keep coming back.

Prime Location for Easy Access

Our boat launch is conveniently located on Torch River, directly off beautiful Torch Lake. This prime location offers easy access to Torch Lake and the entire chain of lakes. By choosing our boat launch package, you can avoid the crowds and hassle often found at public boat launches. Our all-concrete dockside launch makes both launching and recovery easy and safe, ensuring a smooth start and end to your boating adventures.

Hassle-Free Boating

Our boat launch is situated on the river just before it connects to Torch Lake. This strategic location allows you to enjoy the serene beauty of the river while being just moments away from the expansive Torch Lake. Our boat launch is designed to provide you with a hassle-free boating experience, so you can focus on enjoying your time on the water.

Plan Ahead and Save

Don’t miss out on the opportunity to save while enjoying your boating adventures. Plan ahead, purchase a boat launch package, and take advantage of our discounts. Whether you’re a new customer or a returning one, our boat launch offers the best value and convenience for all your boating needs.

Full details on our new Boat Launch Discount Card Program are available by giving us a call at 231-322-2868 or sending us an email.

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Why Choose Luhrs

Conveniently Located to Torch, Skegemog and Elk Lakes Chain of Lakes
Leave overnight or come and go as you please
Gas, service and supplies on site

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What Our Customers Say

We rented a pontoon boat for a day on Torch Lake! They were awesome!!!! A young lady helps us out and she was awesome and very accommodating! It was our first boating Experience and they were kind and helpful. Also unlike other places their prices are fair. We rented a boat, two person tube and deposit and it cost less then a boat rental alone at other places. We will definitely be coming back!!!

Amel H.

Amazing place and experience from staff to pontoon. Service was excellent, they answered all questions and were so pleasant to do business with while we were on vacation. Will 100% be back and next time will be renting for the whole weekend!

Dan F.

Boats appeared brand new and were super clean. The staff was very accommodating and friendly and made the day easy and fun. We loved being able to go up to Torch Lake or Elk Lake. Fairly priced, but there is no Apple Pay so be sure to bring a card!

Olivia A.

We switched to Luhr’s for our hoist/dock installs last year and they have been great to work with. Easy to schedule, very communicative. Awesome customer service. Highly Recommend.

Curtis H.

Booked a weekend boat slip here for labor day weekend. great facility, parking, restrooms, ice, etc. but above that, on labor day our truck brakes went out and we had a 5 hour ride home towing a boat. the owner helped us replace the pads bc no shops were open. we are so grateful.

Stefanie D.

231-322-2868